“No matter what the profession, we should learn to appreciate and value every individual despite his or her background.”
The Kindness Confetti
By: Heng Sivmey, Yeoh Shijoy, Nanthini Ramanathan, Vivekanandan Rajasuvedha, Low Zemin Larissa, Sarah Mardyah Bte Haermie, Shayne Kyrell Q Custodio, Sangeetha Thamizhvanan.
To show appreciation to taxi drivers by carrying out a heartwarming kindness campaign.
Felt that taxi drivers played an important role on the roads and despite being exposed to many driving hazards, they had to ensure passengers arrive safely at their destination.
Comfort Delgro headquarters.
The team created an attractive car decal to remind road users and drivers to be thoughtful to one another. Sponsorships were sought for gift packs that consisted of Salonpas, Sheng Siong supermarket vouchers, car decals, anti-slip mats and notes of encouragement. They were then given out to taxi drivers.
Awareness was created on the hard work of taxi drivers as the project was featured on Lianhe Wanbao and Capital 95.8FM. The project also received a positive response from the taxi drivers themselves.