Theme: General Kindness

Write-up: Wanting to highlight the importance of maintaining cleanliness in public spaces, the NCC Air cadets of ACSI embarked on an Instagram campaign to spread the word about doing our part to keep our neighbourhoods clean. Despite being unable to carry out face-to-face public outreach as intended due to social distancing measures, the students conveyed their messages online through posters and catchphrases, and also posted content about environmental and social responsibility. In all, they hoped to encourage their online audience to be more respectful of cleaners and help maintain clean and conducive neighbourhoods.